Predictable Surprises

Understanding why predictable surprises occur and helping the Government of Israel avoid them is the central component of Reut's mission and work.

Bazerman Max H., Watkins Michael D., Predictable Surprises, HBS Press, 2004.

Predictable Surprises are events that had not been taken into account, although all the information needed to deal with the event and its consequences was available in advance (such as 9/11 or the fall of Enron).

Such surprises occur regularly in organizations, government and to individuals as well.

Understanding why predictable surprises occur and helping the Government of Israel avoid them is the central component of Reut's mission and work.

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SF251 A4