The Wisdom of Crowds

Surowiecki explores a simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Surowiecki, James, The Wisdom of Crowds, Anchor Books, NY, 2005.

It has become increasingly recognized that the average opinions of groups are frequently more accurate than that of most individuals in the group.

Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

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