Our Managing Board is responsible for overseeing Reut’s administration. The Managing Board meets quarterly to review budgetary projections and ensure full and transparent implementation of our legal obligations. Its members are:
Born in New York, educated in Israel and the USA, Erez Meltzer is the former CEO of Africa-Israel - the largest holding company in Israel. Prior to this, he was the President and CEO of Netafim, the world leader in advanced irrigation based solutions and agro water technologies. He currently serves as the Executive Vice Chairman and CEO of Gadot Chemicals & Shipping Group.
He is an internationally recognized expert on global freshwater, environmental issues, and on global management and leadership. In addition, he is a lecturer on crisis management, in the Executive MBA program at the Tel- Aviv University, and also lectures at the IDC Herzeliya, aruond Israel and internationally. Erez Meltzer is a veteran of the Israeli Defense Forces - Armored Corps (Colonel - res.). Erez is also heavily involved in various Social Responsibility activities.
Erez Meltzer has recently been awarded the International Legacy Honor Award in the Young Presidents' Organization for his leadership, business achievements and contribution to the community.
He is married with 4 children and resides in Ra'anana.
Bari Bar Zion
An experienced professional manager and an economist. Between the years 2008-2010 he served as the Israel CEO of A4E - a British multinational company and as the CEO of Amin - a daughter company of A4E in partnership the Israeli Amanet. Between the years 2004 and 2008 Bari served as Director General of Bikur Cholim Hospital in Jerusalem. He turned the hospital around and made it a stable profitable operation taking it out of bankruptcy. From 1997 till 2002 Bari served as the Senior Advisor to the Director-General of the Israeli Ministry of Finance, dealing with a wide variety of economic and policy issues. Also, during this period, Mr. Bar-Zion coordinated the economic relations of Israel with the Palestinian Authority and was an active member of the economic negotiation teams with the Palestinians, including the Camp David talks of 2000. In the years 1996 - 1997 Bari was the Business Advisor to the Director General of the Israel State Lottery - Mifal Ha-Payis and the budget officer of the organization. Prior to that, between the years 1991 - 1995 Bari was a Deputy Director and later on a Director and an establisher of local newspapers owned by Yediot Aharonot - an Israeli media conglomerate. Bari holds a B.A. Magna Cum Laude in Economics and Business Administration and an M.B.A., both from the Hebrew University of Jerusalem, and a Master in Public Administration from the J.F. Kennedy School of Government at the Harvard University. Bar-Zion serves as an active board member of a few companies and NGOs. He is married with 3 children and resides in Jerusalem.
Mr. Alexander is Vice President at Markstone Capital, a private equity firm. He was previously Associate Principal at McKinsey & Company in New York and in Tel Aviv. Mr. Alexander holds J.D. and M.A. degrees in Law and Political Science from Columbia University and a B.Sc. in Mathematics from MIT.
Ms. Levy-Rashal has worked extensively as an independent consultant in the areas of business development, sustainability, renewable energy and green technology solutions. In her past, she served as President Shimon Peres' personal advisor on issues related to speech and media (1981-1986), as Founder & CEO and subsequently Chairwoman of Studio C (1989-2006), and as Founder & CEO of Dale Carnegie Institute in Israel (1973-1987). Ms. Levy-Rashal holds a B.Sc. in psychology from Columbia University, and is now working to complete her MBA in sustainability from Green Mountain College in Vermont (US).
Mr. Rabina is an experienced manager. He served in a variety of managerial positions in the private and public sectors, and is intimately familiar with the Israeli economy. Mr. Rabina has ample international experience in the areas of marketing strategy, negotiation management, contracts, business cooperation agreements, an understanding of information technologies (IT) and software products of large and medium-size organizations. In addition, Mr. Rabina possesses extensive knowledge in corporate law, property law and labor law. Mr. Rabina has additional expertise in finance, and especially in financial reports, banking and capital-raising, as well as deep familiarity with the public sector.
Noa Eliasaf - Shoham
Ms. Eliasaf-Shoham is a member of Reut's founding team, and has a rich background in non-profit management. She founded and presided over "Peace on the Roads", an organization advocating for road safety in Israel (2000-2003); She served as public relations and advertising director of the National Transportation Institute; and as the director of a coalition promoting women's participation in politics (1997-1999). In addition, she ran various nation-wide projects and productions. Ms. Eliasaf-Shoham has an impressive track-record in public relations and a background in corporate responsibility, planning and management (Good Vision Ltd.). Ms. Eliasaf -Shoham is a graduate of Tel Aviv University.
Ms. Goldenberg has experience in law and business administration. Currently Goldenberg serves as Head of Citi Private Bank in Israel. She has been with Citi since 2001. Prior to that, she worked as a legal intern at the Tel Aviv District Court and at S. Horowitz & Co. After being admitted to the Israeli Bar Association, Goldenberg served as Senior Assistant to the Director General of the Antitrust Authority. Ms. Goldenberg holds a LLB and LLM in Commercial Law both from Tel Aviv University. She also holds an MBA from INSEAD in France and Singapore.