Board of Directors

Our Managing Board is responsible for overseeing Reut’s administration. The Managing Board meets quarterly to review budgetary projections and ensure full and transparent implementation of our legal obligations. Its members are:

Erez Meltzer

Born in New York, educated in Israel and the USA, Erez Meltzer is the former CEO of Africa-Israel - the largest holding company in Israel and Gadot Chemicals & Shipping Group.. Prior to this, he was the President and CEO of Netafim, the world leader in advanced irrigation based solutions and agro water technologies. He currently serves as the Executive Chairman of MIS – a world leader in the Dental Implants industry.

He is an internationally recognized expert on global freshwater, environmental issues, and on global management and leadership. In addition, he is a teaching professor on crisis management, in the Executive MBA program at the Tel- Aviv University, and also lectures at the IDC Herzeliya. and other international universities. .

Erez Meltzer is a veteran of the Israeli Defense Forces - Armored Corps (Colonel - res.). Erez is also heavily involved in various Social Responsibility activities.Erez Meltzer has recently been awarded the International Legacy Honor Award in the Young Presidents' Organization for his leadership, business achievements and contribution to the community.

He is married with 4 children and 2 grandchildren and resides in Ra'anana.

Barak Ben-Eliezer

Barak Ben-Eliezer is the co-founder and managing partner of WINNOVATION, Sami Sagol's private equity fund and has a long and unique leadership track record in Israel's high-tech community.

Barak is the former commander of the Israeli Defense Forces' elite TALPIOT R&D Program. He is also one of the founders of the “President’s Program for Nurturing Israel’s Future Scientists and Inventors.” Barak founded the “Einstein Network” - a global network for the future of mankind, and was a special advisor in the fields of strategy and technology to the Police Commissioner and to the National Security Council.

Previously, Barak was the vice president of XIV which was acquired by IBM. He holds a BSc in mathematics, physics and computers, and is studying towards a MA in history, philosophy and sociology of science at the Hebrew University in Jerusalem.

He is married with 4 children and resides in Modi'in.

Bari Bar Zion

An experienced professional manager and an economist. Between the years 2008-2010 he served as the Israel CEO of A4E - a British multinational company and as the CEO of Amin - a daughter company of A4E in partnership the Israeli Amanet.

Between the years 2004 and 2008 Bari served as Director General of Bikur Cholim Hospital in Jerusalem. He turned the hospital around and made it a stable profitable operation taking it out of bankruptcy. From 1997 till 2002 Bari served as the Senior Advisor to the Director-General of the Israeli Ministry of Finance, dealing with a wide variety of economic and policy issues. Also, during this period, Mr. Bar-Zion coordinated the economic relations of Israel with the Palestinian Authority and was an active member of the economic negotiation teams with the Palestinians, including the Camp David talks of 2000.

In the years 1996 - 1997 Bari was the Business Advisor to the Director General of the Israel State Lottery - Mifal Ha-Payis and the budget officer of the organization. Prior to that, between the years 1991 - 1995 Bari was a Deputy Director and later on a Director and an establisher of local newspapers owned by Yediot Aharonot - an Israeli media conglomerate.

Bari holds a B.A. Magna Cum Laude in Economics and Business Administration and an M.B.A., both from the Hebrew University of Jerusalem, and a Master in Public Administration from the J.F. Kennedy School of Government at the Harvard University. Bar-Zion serves as an active board member of a few companies and NGOs. He is married with 3 children and resides in Jerusalem.

Dalia Levy-Rashal

Ms. Levy-Rashal has worked extensively as an independent consultant in the areas of Corporate Sustainability. In her past, she served as President Shimon Peres' personal advisor on issues related to speech and media (1981-1986), as Founder & CEO and subsequently Chairwoman of Studio C (1989-2006), and as Founder & CEO of Dale Carnegie Institute in Israel (1973-1987). Ms. Levy-Rashal holds a B.Sc. in psychology from Columbia University, MBA in sustainability from Green Mountain College in Vermont(US) and is currently working on her Doctorate PBA in Sustainability .

David Alexander

Mr. Alexander is Vice President at Markstone Capital, a private equity firm. He was previously Associate Principal at McKinsey & Company in New York and in Tel Aviv. Mr. Alexander holds J.D. and M.A. degrees in Law and Political Science from Columbia University and a B.Sc. in Mathematics from MIT.

Eli Novershtern

Eli Novershtern is a Principal at Pitango, having previously been an Associate at Channan Partners, focusing on the fund's Israel investments. Prior to joining Chanaan, Eli was a strategy consultant and team leader at Shaldor, where he created and helped implement business strategies for leading companies in IT, healthcare, and the consumer goods industries. His understanding of technology is rooted in the prestigious "Haman Talpiot" project, within which he served for six years as an officer in the Israel D efense Forces.

Eli holds an MPA degree from Harvard Kennedy School, where he was a Fischman Scholar, as well as an MSc in Management from the London School of Economics, where he was a Chevening Scholar. Eli got his BA in Political Science, Philosophy and Economics (PPE) from the Hebrew University in Jerusalem, where he also graduated from the "Amirim" honors program.

Hila Goldenberg

Ms. Goldenberg has experience in law and business administration. Currently Goldenberg serves as Head of Citi Private Bank in Israel. She has been with Citi since 2001. Prior to that, she worked as a legal intern at the Tel Aviv District Court and at S. Horowitz & Co. After being admitted to the Israeli Bar Association, Goldenberg served as Senior Assistant to the Director General of the Antitrust Authority. Ms. Goldenberg holds a LLB and LLM in Commercial Law both from Tel Aviv University. She also holds an MBA from INSEAD in France and Singapore.

Muli Rabina

Mr. Rabina is an experienced manager. He served in a variety of managerial positions in the private and public sectors, and is intimately familiar with the Israeli economy. Mr. Rabina has ample international experience in the areas of marketing strategy, negotiation management, contracts, business cooperation agreements, an understanding of information technologies (IT) and software products of large and medium-size organizations.

In addition, Mr. Rabina possesses extensive knowledge in corporate law, property law and labor law. Mr. Rabina has additional expertise in finance, and especially in financial reports, banking and capital-raising, as well as deep familiarity with the public sector.

Noa Eliasaf - Shoham

Ms. Eliasaf-Shoham is a member of Reut's founding team and a Reut Board member, she acted as Reut's Vice president in its early years (2004-2006). Noa has extensive background in non-profit management. She founded "Peace on the Roads", an organization advocating for road safety in Israel (2000-2003); Served as Public Relations and Advertising Director of the National Transportation Institute; and as the Coordinator of a coalition promoting women's participation in politics (1997-1999). Ms. Eliasaf-Shoham has background in corporate responsibility, planning and management (Good Vision Ltd.). She served on various boards including the OFJCC in Palo Alto and the SF Federation Endowment Board. Ms. Eliasaf -Shoham is a graduate of Tel Aviv University.

Shahar Cohen

Shahar has been playing key roles within Israel’s hi-tech industry, served as Head of Strategy & Business Development for the Billion$ Indigo division of HP and recently as VP Product & Business Development for Nativeflow, a VC-backed Startup specializing in mobile device security.

Previously was Engagements Leader at the global strategic management consulting boutique - Shaldor, and prior to this was a SW Engineer at Intel.

Shahar has been volunteering for the last 10 years in Nova (AKA “Mckinsey for NPOs”) where he currently volunteers as Board Member, for this activity he has been awarded the JDC Zusman’s prize.

In 2011, Shahar has been appointed as the youngest member of the “Trachetenbeg Committee”.

He is a lecturer at the MBA Entrepreneurship program in Tel Aviv University as well in BA programs at IDC and the Hebrew University.

Holds B.Sc in Computer Sciences and MBA (both cum laude) from the Hebrew University in Jerusaelm and lives in Givataayim.

Shoham Nicolet

Shoham is a long time entrepreneur, co-founding several Ed-Tech ventures as well as Israeli-American communal initiatives. Following his service as an officer in an IDF recon unit, he joined the founding team of Hi-Teach, an Israeli Online Learning venture and headed entrepreneurship educational programs. In 2000 he joined the AJU as a President Scholarship student to receive his BA in Business and MBA with focus on Decision Making, Information Technologies, and Non-Profit Management. He served as the University's Online Learning Coordinator and later became a director at the University, managing several departments. While serving as the CMO at Peak Corporate Network, Shoham also served as the Founding CEO of the Israeli American Council from 2006 until 2011 and today he is a Board Member at the organization. Shoham is the Co-Founder and CEO of Hivve, a startup that re-invents the way teachers and students communicate. He and his wife Tali currently reside in Northern California.