About Reut: Vision, Mission, Strategy

Our Vision – 21st Century Zionism

The Reut Institute's vision is of 21st Century Zionism, that of the Jewish people's right to self-determination in a secure, prosperous, and democratic state of Israel.

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Our Mission – Sustaining a Significant and Substantive Impact

To sustain significant and substantive impact on the future of the State of Israel and the Jewish people and to make an indelibly Israeli and Jewish contribution to the future of humanity.

Our Strategy – Becoming a Primary Resource for Decision-Support

Reut's strategy in fulfilling its mission relies on:

Focusing our substantive impact on fewer strategic challenges by means of a specialized team that will address the realignment of Israel’s national security environment, the ISRAEL 15 Vision, and the growing gap between Israel and Diaspora Jewry;

Building a movement around Reut’s broad vision, by inspiring and mobilizing local leadership to serve Reut’s visions on strategic challenges. Related hereto is Reut’s January 2013 launch of the ‘Leapfrog Club,’ which brings together the people who are serving the ISRAEL 15 Vision;

Developing a hub for societal entrepreneurs whose initiatives serve Reut’s vision;

Launching a for-benefit enterprise (Reut Enterprises), which will serve Reut’s vision and mission through revenue-generating activities in order to secure Reut’s financial prospects and expand its impact.